Localizing for the Indian buyer can be an extremely daunting task – especially if it is a company’s first foray into the Asian market. The tastes, expectations and buying habits of the Indian shopper is as varied and diverse as the population of the country. So, localizing in India requires additional planning, strategizing and cultural understanding. The most important thing to keep in mind while planning to localize in India is the sheer variety of languages spoken in India – it’s not Indian – it’s Hindi, Punjabi, Bengali, Tamil, Telugu, Assamese and numerous other languages! Continue reading →