Localizing in Indian – Oh Wait! That’s Not a Language

indian-market

Localizing for the Indian buyer can be an extremely daunting task – especially if it is a company’s first foray into the Asian market. The tastes, expectations and buying habits of the Indian shopper is as varied and diverse as the population of the country. So, localizing in India requires additional planning, strategizing and cultural understanding. The most important thing to keep in mind while planning to localize in India is the sheer variety of languages spoken in India – it’s not Indian – it’s Hindi, Punjabi, Bengali, Tamil, Telugu, Assamese and numerous other languages! Continue reading

Is Pokémon Go Taking Over the World?

KantanMT and Pokemon GoLike the rest of the world, we have joined the Pokémon Go craze, with many of us here at KantanMT searching for Pokémon characters during lunch or after a day in the office. Of course, it goes without saying that we have our own Whats App group, aptly named ‘Poke’ to share our progress throughout the game, each of us playing in different languages.

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