Translation Automation in the Automotive Industry

Case Study: Automotive translation with WK Automotive
Case Study: Automotive translation with WK Automotive

The globalised make-up of the car industry, means automated translation is an important tool for those working in the automotive industry. KantanMT has helped clients use Machine Translation to efficiently translate technical documentation, motor part catalogues and how-to manuals, whilst automotive websites, such as ChromeData use KantanMT to translate content, so it can give detailed vehicle info and specifications for thousands of websites and dealerships around the globe.

The automotive industry has always been one of change. That change is leading to fundamental shifts in car technology and how users interact with them. In 2016, a typical car coming off the production line will contain 100 million lines of code. 20 million of those lines of code are required just to run a standard navigation and infotainment system. This increasing complexity inevitably leads to increasing level of customisation.

Changing Automotive Industry

While technology continues to advance, car manufacturers are increasingly looking at it as an area of differentiation. As manufacturers explore ways of delivering superior performance, implementing software that can be updated regularly, similar to that of a mobile phone, will enter mainstream usage in our cars. Technology centric car companies such as Tesla are already utilising such conveniences and it is inevitable more will follow.

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Machine Translation Trend in 2016: The Age of Automatic Workflows and More Collaboration

2016Trends_1_ImageKantanMT recently published a brand-new white paper on what global companies can expect to see in 2016 for Machine Translation (MT). The MT industry is rapidly changing and moulding itself to the technical needs and globalization requirements of the present day. Our white paper puts forward six major MT trends that all businesses need to KNOW in order to stay relevant and ahead of their competitors.

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What’s New in eCommerce in 2016? More Localization and Better Machine Translation

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If the post-Black Friday sales numbers are anything to go by, there’s no question any more that the face of eCommerce is changing, and with it, the brick-and-mortar retailers have started rethinking their business strategy. As this news piece about Scotland experiencing a major dip in shoppers goes on to prove, demand for online shopping will increase substantially in 2016. This in turn means that the need for content localization and translation for eTailers (online retailers) will be even more pressing during the coming new year. As the often quoted Common Sense Advisory report points out, 72.4% of consumers are more likely to buy from a site, which is in their native language.  Indeed, localization is no longer a good-to-have feature – it is now a must-have for all eCommerce businesses that aim to sell their products globally.

Chris Bishop, Managing Director of Microsoft Research, Cambridge, UK points out that “by 2026 we will have ubiquitous, human-quality translation among all European languages, thereby eliminating the language barrier throughout Europe.” Bishop’s prediction does not sound far off the mark at all when we take into account the fact that in the past ten years, Machine Translation (MT) has improved by leaps and bounds. Early MT was rules-based (RBMT) and required sets of linguistic rules, and it worked moderately well within a prescribed domain. However, this was resource intensive and cost prohibitive for many.

By 2026 we will have ubiquitous, human-quality translation among all European languages, thereby eliminating the language barrier throughout Europe

Chris Bishop, Managing Director of Microsoft Research, Cambridge, UK

The turning point for using MT in business came with the advent of the Internet, the SaaS model and the open source development model for software. These new changes in technology helped build the foundation for Statistical Machine Translation (SMT) research, and subsequently the open source development of the Moses Decoder. Moses enabled researchers and private companies to commercialise Statistical MT and develop it to the custom solutions it is today. The year of 2016 and beyond, will see further research in the fields of Natural Language Processing (NPL), Deep learning and machine learning, contributing directly to immense improvements in the fields of Custom MT.

The KantanMT Business Team published a new white paper, which provides an in depth understanding of how eTailers in 2016 will be affected by Machine Translation, and also goes on to discuss how Custom Machine Translation when compared to generic MT systems, will emerge as the clear winner in solving eTailing localization issues in the coming year.

Here are some of the highlights how MT will evolve in 2016 for eTailers:

  • eTailers will use a combination of only CMT or CMT and Human Post-Editing to reach new markets ahead of their competitors
  • With increased multilingual customer demand for products, content translation will find support in auto scaling
  • Custom Machine Translation will be used more widely as eCommerce customers expand globally

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Summary:

Machine Translation is no longer a luxury. It is an essential component as a Tier 1 application to support global business. The purpose of this paper is to highlight how Machine Translation and more importantly Custom Machine Translation technology has come of age, in terms of quality, speed and scalability. During 2016 and beyond eTailers need to ensure that they review their globalization strategies to reflect these advances in technology, so they can maximise their global growth potential.

Download the KananMT white paper on eCommerce today!

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