In Technology, Things Never Slow Down – Quite the Opposite

I am of an age where I can recall the pre-email intra- and extra-office communications process. Both were served by what is now called snail mail. External communications got a stamp and where posted at the end of every day. Internal communications involved a dedicated person travelling around offices handing out memos in large brown envelopes tied with string. If you were on the recipients’ list, the brown envelop was placed in your In-tray by the office postal clerk for you to peruse, at your leisure.

Once you had read the contents, and added a note of comment to them, they were then placed in your Out-tray. You ticked off your signature to show that you had read the contents. The brown envelop was then moved on by the clerk who spent his day walking the corridors to carry out this vital task. You know what, the process worked – albeit at the pace of a crocked snail. But that’s how the world was back then. People did not expect, nor demand, things to be addressed immediately.

Then some office I.T. genius spotted this new technological advancement that was sweeping the world. It was called, Email. The technology was duly introduced and we all received training on how this new-fangled invention worked. The old brown envelopes disappeared and the postal clerk put on a lot of weight from lack of exercise. But for worse (or for better?), the pace of work in the office was ramped up immeasurably. Suddenly messages were being received in your electronic In-tray and expectations grew that a message received should be answered immediately, if not sooner. Decision-making became a nanosecond exercise.

Indeed, people sitting only feet from you would “ping” (that was a new word for us) an email to you, rather than simply shout across the office, or talk to you over the watercooler. The introduction of this new technological changed the face and the pace of every office. It put it in to an overdrive that it never really decelerated from. I tell you this “All of Our Yesterdays” anecdote by way of demonstrating to you how technology begets a change that is often one of speeding up processes. Seldom does new technology aim to slow things down.

This speeding up is being driven by the constant evolution and improvement in the capacity of computers to crunch and process data. As the physical hardware gains more computational power, with super processing chips, that power is used to process and spit out huge corpora of data at breathtakingly fast speeds. But even this power is not proving sufficient as companies hunger for faster and cheaper solutions to their growing need to process huge amounts of data at almost real-time speeds. Already research is at an advanced stage whereby the silicon chip will be replaced by a new technology called the carbon nanotube. And on and on it will go.

The evolution of NMT too has been evolving at a breakneck pace. Tony O’Dowd recently commented in the Slator 2018, Neural Translation Report that:

“It’s fair to say that the [language] industry has condensed 15 years of statistical research in to three years of NMT research, and produced systems that will outperform the best SMT can offer.”

In short, NMT development has moved at five times the pace of SMT research. And the developments in industry bear this out. Google replaced a system they had developed over 12 years by a new NMT system they developed in just over 18 months. And with these developments comes the improvement of outcomes and capabilities. The rapid evolution of NMT has been served by the huge amount of time and effort being put in to research by many of the giants of industry. This factor, married to the development of faster and affordable hardware, has facilitated the ongoing demands for more speed and computational power. Google is working with a start-up company called Nervana Systems that is developing the Nervana Engine, an ASIC processor that increase current processing speeds by a factor of 10. Not surprisingly, Nervana Systems was bought by Intel in 2016.

It is no surprise that NMT, which is a model inspired by the workings of the human brain, is greedy for the speedy processing of huge corpora of complex data. And it is a sobering thought that the average human brain processes data at 30 times the speed of the best supercomputers. Fortunately, with the advance of Deep Learning, SMT requires only a fraction of the memory needed for traditional SMT. Whereby Email was demanded because the world needed to speed up inter- and extra-office communications, the development of NMT is being driven by the proliferation of mobile devices, in-home control systems, the rise of social media and the demand for real-time communications, the growth of e-commerce as a market opportunity for companies and the growth of Big Data and its insatiable appetite to crunch and understand huge amounts of data now, in multiple languages and at an affordable cost.

The adoption of NMT by behemoths such as Google has meant that this language solution has been given the blessing that it is a technology worthy of investment and research. And as is the way in industry once one giant adopts a system the other equally powerful entities feel the need to develop their systems. Facebook too has joined this race. Indeed, the top companies in the world, including Microsoft, Google, Amazon, eBay and Facebook to name but a few, have ongoing investment and research in NMT. With R&D spending prowess of these companies it is no wonder that the development of NMT has gathered such a pace. In fact, NMT is expected to surpass all other MT models and to grow to a market share of $46 billion by 2023.

The objective of NMT development is no small one. In essence, it can be defined as advancing a system that will allow people from anywhere in the world to be able to connect with anyone, and understand anything in their own language. Add to that the need for quality and speed and you can see the mountain NMT has to climb, and has been successfully climbing. Yet achievement of that objective is getting closer. Google, for example, supports 103 languages, it translates a 100 billion words per day (you read that right!) and communicates with the 92 percent of its users who are outside of the USA.

Those are staggering figures. But if companies want to grow their brands, open up fertile new markets and keep their shareholders happy, then these are the levels that must reach to keep pace with developments in NMT. And we are not only referring to the written word, for more and more of the demands are for the spoken word with the growth of voice activated technology and household “gadgets” such as Amazon’s Alexa, Google’s Home and Apple’s HomePod (and that list is growing). And the future of NMT is further being cemented by its adoption by key industries such as Military & Defence, IT, Electronics, Automotive and Healthcare to name just a few.

NMT has now been taken up by all serious language service providers (LSPs). The debate is ongoing as to how this will impact on the current LSP model. Undoubtedly, the role of the human translator is evolving to one of being an editor rather than translator. Pricing models are changing from the traditional price per word based on word volumes, to pricing on a time-measured rate. An expert at eBay has predicted that the traditional translator will evolve to become “… date curators of corpora for MT.”  Our own Tony O’Dowd has a bleaker assessment for the human translator when he says, “... the traditional approach to translation is dead (or in its twilight zone)”. But one thing seems sure, NMT – like email – is not going to go away. Speed is of the essence – that is the eternal watch-cry of technology.

Aidan Collins is a language industry veteran. He works in the marketing department at KantanMT.

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