The future of content production, distribution and consumption is here. With the number of websites at 949,891,800 as of the time of publication of this blog, and increasing every second, the importance of developing structured content and its distribution has become more important than ever. It is no coincidence that in the 2015 tcworld Conference held in Stuttgart, Germany, one of the main themes of discussion is Intelligent Information management.
The speakers will present on the “megatrend of our time” where content needs to cater to “smart” users through “smart” services and not “just” products. As a result of this new trend, companies need to step up to the challenge and provide users with individualised information at the right time, in the right place and in the medium of their choice. Tekom calls this the “Intelligent Information Initiative – in3.” Before talking a bit more about what Intelligent Content is all about, it is important to remember that while the structure of the content is incredibly important, it is also equally important to have content that’s relevant, reusable and above all, targeted to the “smart” users that companies aim to attract.
To know more about the speakers for this theme and the topics being presented, have a look at the tcworld conference schedule.
What’s Intelligent Content?
So what is intelligent content, and how can businesses effectively manage their content to get their products and services to market faster, without having to create new content for each new platform or medium.
Intelligent content adopts digital texts and multimedia with coding. This allows the coded content to be automatically processed for being accessed across various devises and interface.
The Intelligent bit is created by removing the formatting and adding metadata, which summarises the information related to the data. This makes finding and reusing the data/ content much easier. The metadata adds information to segments of the content, which in turn makes the content easy to be disseminated, discovered and reused by businesses.
Ann Rockley of the Rockley group fame has spoken in depth about Intelligent Content development in her work Managing Enterprise Content and she describes the importance of adopting the structure of intelligent content as follows:
Intelligent content enables automated multi-channel delivery, adaptive content, improved content discovery, and personalized content delivery in an agile world. But the power of your content to respond to tight timelines, new customer requirements, and increasing costs is based on the quality of your intelligent content strategy
It is this “quality” of content strategy that will either make you a leader in your industry or slow you down from being able to be the first to bring your product to market. If you are taking your “smart” services and products to users across the globe, or even starting your content strategy from scratch, it is important that you structure your content. This will not only make it easy to reuse and tag, but will also be extremely helpful for you when you have to get your content localized and translated into the languages of the markets you want to penetrate.
Structured content is incredibly suited to Machine Translation. And a quality (intelligent) content strategy should always plan ahead for the need of localization in the future. Even if your business is just starting off, you should begin planning your content strategy intelligently because an unstructured website can escalate into an unmanageable mess very quickly.
The real success of a company’s content strategy is knowing how and where it is consumed. Luckily the ‘always on’ availability of content means anyone can access information regardless of nationality and geographical location. If a company is serious about its content strategy, then it will put a process in place to create multilingual content that can be distributed to a multilingual audience.
Including Machine Translation into your Translation and localization Workflow will make it easier to translate more content, faster than traditional human only workflows. When your MT engine is integrated into your content management workflow, translations for your structured content can be sent to your global websites seamlessly, with minimal manual intervention.
Thanks to high success rates KantanMT has working with Structured Content, we believe that integrating Machine Translation into the workflow and planning an “quality” Intelligent Content Strategy go hand in hand.
Meet us at booth 2/A09 during the tekom trade fair and tcworld conference between 10th abd 12th November to learn more about Custom Machine Translation and how it can fit in your intelligent content production workflow.
We have a few FREE Tekom Fair tickets to give away, so to be in with a chance to win, send an email to firstname.lastname@example.org ‘FREE Ticket’ in the subject line and we will add you to a draw. Winners will be notified by email.